Not to mention that there is no demand, even if there is a real need for fitness, it is very repulsive in the face of this blunt method, not to mention that the current economic environment is not good, everyone will worry about the economic loss caused by the closure of stores, and the repeated epidemic situation is normal. No one can get a card.
In this way, are offline gyms heading for a dead end? I don't think so. Country Email List From the macro environment, the fitness industry is not only not "cool", but has significant growth potential.
The current state of the fitness industry
1. It is difficult for offline physical gyms to survive
In 2020, under the heavy blow of the epidemic, due to the lack of customer sources, the income has dropped sharply or even no income, and a large number of gyms have chosen to close and withdraw as a last resort. The chain gyms that our company cooperated with also closed in the second half of 2020, and until now we have not found a new cooperative gym.
According to the 2021 work fitness industry data report released by Zhiyan Consulting, there will be 5,555 fewer fitness clubs and 8,870 fitness studios in 2020.
, offline gyms are struggling to survive..
2. The trend of online sports and fitness is strengthened
The traditional fitness places are health room equipment or outdoor running, but due to the impact of the epidemic, outdoor and gyms have more constraints, people's fitness habits have changed rapidly, and more personalized and private home fitness and online fitness needs have been derived. .
The epidemic did not create a demand for home fitness, but accelerated the refinement and change of fitness scenarios. For many busy white-collar workers in the workplace, the rhythm of life in 996 consumes th